Nicole is a senior marketing leader with 18 years of experience leading and growing innovative, mission-driven SaaS, B2B, and B2C/DTC marketing teams. With specialized expertise in effectively leveraging AI technology to drive marketing efficiency and results, Nicole can help your company unlock the power of utilizing AI in your marketing.
An entrepreneurial self-starter, Nicole has a passion for growing mission-driven startups and increasing revenue and profit through:
✔️Building high-performing teams
✔️Developing world-class messaging and positioning
✔️Leveraging data and measurable key results.
✔️Utilizing AI technology to drive marketing efficiency and results.
Nicole leads with a people-first philosophy, and embodies a hybrid of mentor-coach, servant, and visionary leadership styles. She believes that great ideas and solutions can come from anyone in an organization, and the more diverse, equitable, and inclusive a team is, the better it will solve problems, innovate, and perform.
Few people have the opportunity to report to a director who is also a coach and mentor—but I did when I worked for Nicole. Because of her coaching and training, I learned the fundamentals of digital ads and created some of my most engaging social media posts. Her leadership for our Marketing department brought our small but mighty team together. In an industry known for being hard-charging, Nicole broke the mold and created an environment where everyone felt supported and heard. If you’re looking for a colleague, collaborator, manager, or leader on your digital marketing team, I can’t think of anyone I’d recommend more highly.
Nicole is one of the best managers I have ever had the privilege of working for. She is a full-stack marketer and truly cares about the people working for her and their development. From her emphasis on relying on data and apply the learnings to your marketing, to consistently testing and tweaking, to CRO - I am a better marketer because I worked for Nicole. The time I spent working for her I learned more than I had in my previous 10 years in marketing combined. She would be a strong addition to any marketing team because of her own work and because she elevated those working around her!
Nicole is a true thought leader in the digital marketing space. I was fortunate enough to work as the Marketing Director under Nicole’s leadership as CEO of Chocoley. Nicole is a skilled manager who always motivated me to be my best and shared with me her wealth of knowledge in the e-commerce landscape, all while managing the finances and relationships of a small business. Some of my favorite professional memories are working the busy retail holiday seasons together, long hours as a team, but Nicole was always an enthusiastic and inspiring leader. Nicole has a proven track record of getting the job done and as an innovator and mentor.
I had the incredibly good fortune of working with Nicole at Resilia. She was an outstanding collaborator and sounding board for the Institutional Partnerships team, and a trusted confidante for me personally. Nicole is knowledgeable, creative, thoughtful, and kind. She consistently goes above and beyond to offer her support and expertise. I may have moved on from Resilia, but Nicole and I have formed a bond for life. Not only is she a super-smart and talented marketer, but just an incredible human all around.
I would trust Nicole with any marketing team in any field during anytime or any place. Her ability to lead marketers (product marketers, social marketers, content marketers) while also working cross departmentally is unmatched. She’s uses her many years leading a company of her own to run her Marketing teams like in-house businesses. I can’t say enough how much I’ve learned from her!
I love learning, so of course I have been spending more time trying out new AI tools and their impact on Marketing. Last week, I had the privilege of working with the amazing Nicole Leffer, who generously shared her extensive knowledge and experience with me. Together, we tackled my actual use-cases, from optimizing ad copy to improving blog posts and more. If you want to get up to speed quickly and unlock the potential of AI tools for your marketing efforts, I highly recommend reaching out to Nicole for personalized training for your team. Thank you, Nicole, for your invaluable guidance!
Nicole is a dynamic, insightful, collaborative and strategic CMO and business executive. And I would highly recommend her to lead any high growth B2B SaaS company’s marketing organization. That being said, most recently my marketing team engaged Nicole to lead a generative AI training and best practices course to help us accelerate our learning and adoption of these new and powerful tools. Her training was on-point, and “real-time” in that she even incorporated new learnings that came out that morning into our training seminar. Nicole has deep knowledge of the generative AI history (1.5 years of it), evolution and tools available for marketers to learn and leverage. Her training was not just informative, but mind-opening and blowing as we started to really understand how these tools could change our growth, efficiency and productivity trajectory without losing the human element that marketing still requires. For any marketing leader or team who are looking to accelerate your AI learning curve for marketing, you NEED to call and engage with Nicole!