Expert Guidance to Effectively Leverage AI In Marketing

Nicole Leffer is a seasoned marketing leader with a wealth of experience in utilizing AI technology to drive marketing efficiency and results. As an expert in utilizing AI for content marketing, performance/growth marketing, demand generation, conversion rate optimization, ABM, social media, and product marketing, Nicole can provide your team with valuable insights on evaluating and implementing AI tools, adapting AI into workflows, and maximizing AI’s potential for various marketing strategies.

As an early adopter with a year and a half of hands-on experience utilizing these tools and strategies herself, and a full year of experience incorporating these tools into strategies utilized by the B2B SaaS marketing team she led, Nicole offers customized solutions to marketing leaders and teams looking to accelerate their AI transition and develop their AI skills and strategies to achieve their marketing goals.

Ready for AI To Join Your Marketing Team? (Image generated with Midjourney)

Offerings & Packages

AI Accelerator Call ($499)

  • One-hour remote 1:1 video consultation with marketing or GTM leader (CMO, VP, Head of Marketing, Director, Etc.)
  • The call can be used to address any questions related to integrating AI into your marketing workflows and strategies.
  • Notes: Pre-payment is required to reserve calendar time.

AI Team Webinar Training ($1999 for up to 20 participants. Add additional participants for $20/person)

Choose from a selection of Nicole's standard 90-minute webinar presentations. Each training is full of immediately usable insights, tips, strategies, and examples for your marketing team, GTM team, or org-wide team to get the most out of AI tools. There is time for participants to ask questions. In this package, the webinar is NOT customized for the specific organization.

Choose from the following webinars:

  • The Future of Marketing: Harnessing the Power of Generative AI
    For marketing teams who want to learn about both ChatGPT and other relevant AI marketing tools.
  • ChatGPT for Marketing: How to Use Conversational AI Drive Efficiency and Marketing Results
    For marketing teams who want to dive deeply into ChatGPT specifically.
  • ChatGPT for the Workplace: Maximizing Efficiency, Productivity and Creativity
    For companies who want to equip their entire organization or a group from across the organization with ChatGPT skills and use cases. (Note: This presentation does NOT include coding).

Additional Information:

  • Company provides the Zoom / video call link that can accommodate their team
  • Recording of the training session is allowed for an additional $300. When a recording is added you will also get a copy of the slide deck. Recordings and decks may not be shared outside of the purchasing organization. The company is responsible for the technology to record the session if they choose this addition.
  • Pricing is for a presentation to teams within a single company. If additional companies would like to share the same session, they can do so for an additional $150 per additional company included beyond the first one. Sessions presented to multiple companies simultaneously must pay the $300 recording add-on for each company if they choose to add on the recording and slide deck option.
  • This package is eligible for the AI In Action Add-On
  • NOTE: Pre-payment in full is required to reserve calendar time.

AI Marketing Team Jumpstart ($2,999)

  • Day 1: One-hour remote video consultation with Nicole.
  • This call can be with the marketing leader (CMO, VP, Head of Marketing, Director, etc) alone, or with multiple members of the marketing team. The purpose of these meetings is to understand the client's objectives and goals with generative AI, current marketing workflows and strategies, overall tech stack, any AI tools used by the team, and experience levels of the team with these tools, current marketing pain-points, etc. This call will be used to inform the personalization of the training.

  • Day 2: Personalized 90-minute remote training session for all members of the client's marketing leadership and team.
  • The personalized training session will cover the marketing potential of using AI tools, how to integrate AI into your workflow for best results, basic skills training/guidance for leveraging the tools, how to identify instances where AI can increase performance or efficiency, and more.

    Standard marketing use case examples will be included in the training presentation. These use case examples will be personalized to the specific company.

    There will be opportunities for members of the team to ask questions and receive additional guidance from Nicole.

    Additional Information:

  • Base package price includes the training session for up to 20 participants. You can add additional participants for $20/person.
  • Company provides the Zoom / video call link that can accommodate their team
  • Recording of the training session is allowed for an additional $300. When a recording is added you will also get a copy of the slide deck. Recordings and decks may not be shared outside of the purchasing organization. The company is responsible for the technology to record the session if they choose this addition.
  • Company will be responsible for providing Nicole with the items needed to personalize the presentation (this includes existing content asset examples, personas, and basic information about the industry you serve).
  • Nicole will need a minimum of 1-2 days to personalize your presentation between day 1 and day 2.
  • This package is eligible for the AI In Action Add-On
  • NOTE: Pre-payment in full is required to reserve calendar time.

AI Marketing Team Transformation ($5,999)

  • Day 1: One-hour marketing leader (CMO, VP, Head of Marketing, Director, etc) video consultation with Nicole AND up to 2 additional hours of individual or small group remote meetings with the marketing leader and/or members of the client's team.

    The purpose of these meetings is to understand the client's objectives and goals with generative AI, current marketing workflows and strategies, overall tech stack, any AI tools used by the team, and experience levels of the team with these tools, current marketing pain-points, etc. These meetings will be used to customize the training specifically for the client.

  • Day 2: Custom two-hour remote training session for all members of the client's team, PLUS an additional 30-minute minute debrief call with Nicole for marketing leader. (Client may choose to do a 90-minute training if preferred).

    The customized training session may cover the marketing potential of using AI tools, how to integrate AI into your workflow for best results, basic skills training/guidance for leveraging the tools, how to identify instances where AI can increase performance or efficiency, and more.

    Standard and customized marketing use case examples will be included in the training presentation. These use case examples will be personalized to the specific company.

    There will be opportunities for members of the team to ask questions and receive additional guidance from Nicole.

  • Additional Information:

  • Base package price includes the training session for up to 20 participants. You can add additional participants for $20/person.
  • Company provides the Zoom / video call link that can accommodate their team.
  • Recording of the training session is allowed for an additional $300. When a recording is added you will also get a copy of the slide deck. Recordings and decks may not be shared outside of the purchasing organization. The company is responsible for the technology to record the session if they choose this addition.
  • Company will be responsible for providing Nicole with the items needed to personalize the presentation (this may include items like existing content asset examples, personas, and basic information about the industry you serve).
  • Nicole will need a minimum of 1-2 days to formulate her recommendations, research specific to the client's company goals, and customize your presentation between day 1 and day 2.
  • This package is eligible for the AI In Action Add-On
  • NOTE: Pre-payment in full is required to reserve calendar time.

AI In Action Add-On ($4,999)

Maximize the impact of your AI training package with the AI In Action Add-On, designed to support your team's ongoing success and adaptation to AI tools and strategies. This invaluable add-on ensures your team can continue to benefit from Nicole's expertise long after the initial training has been completed.

THE AI IN ACTION ADD-ON INCLUDES:

  • 4 hours of video call time with Nicole that can be utilized within the 6 weeks following the initial training.

  • -Calls can be broken up however the client desires, in minimum increments of 30 minutes and maximum increments of 1 hour.

    -Utilize the calls for 1:1 sessions with any team member (or small group of team members) to work through specific tasks or questions, or hold team Q&A sessions to address broader questions and obtain expert advice.

  • A final closing 45-minute remote Q&A session for the entire marketing team, held 6 weeks after the initial training.

  • - During this session, Nicole will also go over any major AI updates that have happened since the initial training, ensuring your team stays on the cutting edge of AI marketing tools and strategies.

    Additional Information:

  • Company provides the Zoom / video call link that can accommodate their team for all calls.
  • Deep-dive in-depth 1:1 calls and Q&A sessions are limited to strategies utilizing the following tools: ChatGPT, Midjourney, Anyword.
  • This add-on can only be purchased in conjunction with one of the following packages: AI Team Webinar Training, AI Marketing Team Jumpstart, or AI Marketing Team Transformation. It cannot be booked as a stand alone package.
  • This add-on may be purchased at the same time as the initial training package is booked, or added and paid for within 7 days of the completion of the team-training session, depending on availability.
  • NOTE: Pre-payment in full is required to reserve calendar time for first session.
  • CUSTOM PACKAGES

    • If you're interested in working with Nicole but the packages listed above don't fit your needs, she's happy to discuss custom packages that can be tailored to your specific requirements. Whether you need a shorter consultation or a more in-depth training program, Nicole can work with you to create a package that meets your needs and budget.
“Nicole is a dynamic, insightful, collaborative and strategic CMO and business executive. And I would highly recommend her to lead any high growth B2B SaaS company’s marketing organization. That being said, most recently my marketing team engaged Nicole to lead a generative AI training and best practices course to help us accelerate our learning and adoption of these new and powerful tools. Her training was on-point, and “real-time” in that she even incorporated new learnings that came out that morning into our training seminar. Nicole has deep knowledge of the generative AI history (1.5 years of it), evolution and tools available for marketers to learn and leverage. Her training was not just informative, but mind-opening and blowing as we started to really understand how these tools could change our growth, efficiency and productivity trajectory without losing the human element that marketing still requires. For any marketing leader or team who are looking to accelerate your AI learning curve for marketing, you NEED to call and engage with Nicole!”
“I love learning, so of course I have been spending more time trying out new AI tools and their impact on Marketing. Last week, I had the privilege of working with the amazing Nicole Leffer, who generously shared her extensive knowledge and experience with me. Together, we tackled my actual use-cases, from optimizing ad copy to improving blog posts and more. If you want to get up to speed quickly and unlock the potential of AI tools for your marketing efforts, I highly recommend reaching out to Nicole for personalized training for your team. Thank you, Nicole, for your invaluable guidance!”