AI Training for B2B Marketing Teams
Nicole Leffer is a seasoned marketing leader and a widely recognized expert in deploying generative AI technology to improve marketing efficiency, quality, and outcomes.
With vast experience leveraging LLM-based tools across various marketing domains—including content marketing, performance/growth marketing, demand generation, conversion rate optimization, ABM, social media, product marketing, and more—Nicole equips B2B marketers with essential AI skills and strategies that drive real results.
Her people-first AI training sessions give marketing teams immediately actionable insights to integrate generative AI tools including ChatGPT, Claude, Microsoft Copilot, Google Gemini, and OpenAI’s Codex effectively into workflows. All of Nicole’s trainings include an emphasis on the importance of the human marketer in all work completed with the assistance of AI.
As an early AI adopter, she has 5 years of direct, hands-on experience using AI tools and strategies in marketing, complemented by a year of leading a B2B SaaS marketing team that utilized AI. She began training other B2B marketing leaders and teams on how to effectively implement generative AI full-time in early 2023. Today, she provides AI training solutions to marketing teams at all stages of AI adoption, helping accelerate their AI transition and build their AI skills to achieve marketing goals.
Marketing AI Training Webinar Packages
PLEASE NOTE: For all ChatGPT, Claude, Gemini, Copilot and Codex trainings, Nicole focuses on the capabilities of Business and Enterprise tiers of accounts. All training encompasses marketing functionality and use cases far beyond the scope of what is possible in free AI accounts.
Remote Live AI Team Webinar Training (starting at $2,999)
Choose from Nicole's standard live remote two-hour webinar presentations. Each training is full of immediately usable insights, tips, strategies, and examples for your marketing team to get the most out of AI tools. There is time for participants to ask questions. In this package, the webinar is NOT customized or personalized for the specific organization.
Choose from the following AI webinars, designed for marketing teams:
- The Future of Marketing: Harnessing the Power of Your Core AI Tool (with your choice of: ChatGPT, Claude, Gemini, OR Copilot)
For marketing teams who want to learn foundational skills for their core generative AI marketing tool. This beginner to intermediate level training focuses on the chat interface of the chosen tool. - The Future of Marketing: Harnessing the Power of Generative AI (tool agnostic)
For marketing teams who want to learn about generative AI marketing tools, without focusing on using a specific tool. (This option is the same as the tool-specific version above, but replaces tool-specific content with general strategies for communicating with any AI chatbots. It is designed for companies where there is not a specific tool for the entire team, or there is an internallly built AI chatbot tool). - Additional standard webinars for intermediate to advanced marketing teams using ChatGPT, Codex, Claude (chat and Cowork), Gemini, and Copilot are also available.
Please contact Nicole with your current needs for more information about the most up-to-date best standard-training fit for your team.
Additional Information:
- Company provides the Zoom / video call link that can accommodate their team
- Permission to record the training session is included. You will also get a copy of the slide deck. The company is responsible for the technology to record the session.
- Pricing is for a presentation to teams within a single company. If additional companies would like to share the same session, they can do so for an additional charge.
- NOTE: Pre-payment in full is required to reserve calendar time.
AI Marketing Team Jumpstart Training - (Available for ChatGPT, Claude, Gemini and Copilot - starting price by tool under "Additional Information")
- This is the most popular training Nicole offers for beginner to intermediate level marketing teams. In this semi-customized 2.5 hour live remote training session, your marketing team will learn what is already possible with generative AI technology and the skills and strategies to start getting the most out of your core generative AI tool (ChatGPT, Claude, Gemini, or Copilot) in the chat interface, immediately. This package also includes an additional 30-minute minute debrief call with Nicole for marketing leader, to take place within the 30 days after the team has completed their training.
- What marketers need to know about working with generative AI, and why it's so important to have a human in the loop when working with this technology
- How to effectively communicate with AI for best results
- How to write high performing prompts
- How to train the AI to write in your voice/tone
- Best practices when using your specific core tool (ChatGPT / Claude / Gemini / Copilot)
- An introduction to AI image generation (optional - and core tool dependent)
- And more!
Topics covered in every AI Marketing Team Jumpstart Training include:
There will be opportunities for members of the team to ask questions and receive additional guidance from Nicole.
Additional Information:
- Base package price by tool: ChatGPT ($4,499), Claude ($5,499), Google Gemini ($5,499), Microsoft Copilot ($7,499)
- Base package price includes the training session for up to 20 participants. You can add additional participants for $20/person.
- Base package price includes a 2.5 hour training with 3 personalized use case walk throughs. You can upgrade to a 3 hour training with 2 additional personalized use case walk throughs (for 5 total personalized use case walk throughs) for an additional $1,500.
- Permission to record the training session is included. You will also get a copy of the slide deck and personalized prompts created for the session. The company is responsible for the technology to record the session.
- Personalized use cases and skills walk throughs for this level of training will be shown via screenshots in the core tool for your training. They will be done in a ChatGPT Business, Claude Max, Gemini for Workspace, or Copilot Enterprise account. For companies who prefer the screenshots be from within your company's Business or Enterprise account with your company's exact configuration, these can be done, however an account login will need to be provided for Nicole to use while building your training (otherwise walk-throughs will be shown in her own account's interface, which will be almost identical). Walk throughs in other tools and customized slides beyond those created for the 3 personalized use cases is NOT available for packages purchased at this level. (For a training that includes other tools, including both publicly available tools and in-house tools, custom OpenAI GPT integrations, and Microsoft Azure OpenAI integrations, please see the additional information under the Team Transformation package).
- Company will be responsible for completing an onboarding questionnaire where you will provide Nicole information about your marketng team, their current skill levels, goals of the training, and select your use cases for personalization.
- Company will be responsible for providing Nicole with the items needed to personalize the presentation (this includes existing content asset examples, personas, and basic information about the industry you serve. The exact items will be dependent on the tool and use cases selected).
- Company provides the Zoom / video call link that can accommodate their team.
- Nicole will need a minimum of 10-14 days to personalize your presentation after receiving your onboarding questionnaire and use case assets.
- NOTE: Pre-payment in full is required to reserve calendar time.
Customized AI Marketing Team Transformation Training - ($10,499 for up to 20 training and office hours participants. Add additional participants for $20/person) -
- Day 1: One-hour marketing leader (CMO, VP, Head of Marketing, Director, etc) video consultation with Nicole AND up to 1 additional hour of individual or small group remote meetings with the marketing leader and/or members of the client's team.
The purpose of these meetings is to understand the client's objectives and goals with generative AI, current marketing workflows and strategies, overall tech stack, any AI tools used by the team, and experience levels of the team with these tools, current marketing pain-points, etc. These meetings will be used to customize the training specifically for the client. - Day 2: Custom 2.5-hour remote live webinar training session for all members of the client's team.
- Day 3: 1-hour "office hours" style Q&A follow-up, PLUS an additional 30-minute minute debrief call with Nicole for marketing leader.
- Base package price includes the training session and office hours for up to 20 participants. You can add additional participants for $20/person.
- Permission to record the training session is included. You will also get a copy of the slide deck and personalized prompts created for the session. The company is responsible for the technology to record the session.
- Base package price includes use cases and skills walk throughs limited to utilizing the following tools: ChatGPT, Claude (chat, Cowork, and Design), Google Gemini for Workspace, Microsoft Copilot, OpenAI Codex. Not all tools will be included in every training (tools will be determined in prep call). For companies with Enterprise accounts, there is no additional cost to have walk throughs be shown in your Enterprise account, however a login will need to be provided (otherwise walk-throughs will be shown in Nicole's account interface).
For companies needing training on custom-built in house tools: Skills training for in-house custom configured tools and in-house enterprise only tools (including Microsoft Azure OpenAI tools, custom built OpenAI API interfaces, etc.) can be included in the deck for an additional $3,500. In order to train on your in-house tool, the company must provide a login for Nicole to have full access the tool while preparing the training, in addition to purchasing the add-on. For any custom configured in-house or enterprise only tools or interfaces, one hour of the prep calls needs to be used for a meeting with someone in-house who understands the enterprise's unique configuration of the tool that can walk through the set-up with Nicole. Any add-on tools you would like to add to your training package must be discussed prior to booking the training and included in the service agreement, in order to make sure Nicole can accomodate the additional preparation time and your company needs. - Company provides the Zoom / video call link that can accommodate their team.
- Company will be responsible for providing Nicole with the items needed to personalize the presentation (this may include items like existing content asset examples, personas, and basic information about the industry you serve). Company will be responsible for providing any logins and information necessary to customize the training with add-on tools.
- Nicole will need a minimum of 10-14 days to formulate her recommendations, research specific to the client's company goals, and customize your presentation between day 1 and day 2.
- NOTE: Pre-payment in full is required to reserve calendar time.
- If you're interested in working with Nicole but the packages listed above don't fit your needs, she's happy to discuss custom packages that can be tailored to your specific requirements. Whether you need a shorter consultation, more advanced training, or a more in-depth ongoing training program, Nicole can work with you to create a package that meets your needs and budget.
- If your team uses ChatGPT, you may also be interested in a group license package for Nicole's Foundations of Generative AI for B2B Marketing Course. (Please inquire for a group pricing quote). The course licenses can also be combined with virtual office hours with Nicole for course related Q&A.
The customized training session may cover the marketing potential of using AI tools, how to integrate AI into your workflow for best results, basic skills training/guidance for leveraging the tools, how to identify instances where AI can increase performance or efficiency, and more.
Standard and customized marketing use case examples will be included in the training presentation. These use case examples will be personalized to the specific company.
There will be opportunities for members of the team to ask questions and receive additional guidance from Nicole.
The office hours session can be utilized to provide a dedicated time for either your marketing leadership team or full marketing team members to follow up with any questions that arise after they start implementing the learnings from their training. This time can also be used to discuss AI strategies, troubleshoot, and identify ways to start incorporating more AI into their workflows. Note: This session will not include a deck - it is up to your team to come prepared with questions and discussion topics they want to use the time to discuss.
The debrief call is for the marketing leader to have a dedicated time to discuss any follow up questions around team adoption, leading a marketing function in a world with AI, next steps for your team, or any other leadership specific questions you may have following the training.
Additional Information:
CUSTOM WEBINAR TRAINING PACKAGES
ON-DEMAND COURSE PACKAGES
Marketing Leaders Speak: Success Through AI Team Training
“Don't just walk, RUN to Nicole! She's an amazing AI leader who has done AI training across our marketing teams here at Vimeo. Nicole customized her training - including what tools are approved under our policy as well as training by functional team - product marketing, content, demand, etc. When she presents, her energy projects but her pragmatic instruction and examples leave the team with real ideas to try out and put into practice. She's great to work with. Every CMO who is looking to adopt AI should connect with Nicole!”
“It is with great enthusiasm that I recommend Nicole as an AI training expert/consultant. Participating in her intensive 1.5-hour session was nothing short of transformative for my marketing team. Initially hesitant novices, my team emerged as excited creators, eagerly ready to implement their newfound knowledge.
Nicole’s ability to demystify complex AI tools and techniques is matched only by her exceptional attention to detail. In a very short time, Nicole not only delivered in-depth content but also tailored her approach to our team's specific needs, showcasing her ability to understand and connect with her audience.
I believe any CMO or marketing team looking to embrace the latest AI tools and techniques could greatly benefit from Nicole's expert training. Whether you are just getting started or aiming to sharpen your more advanced skills, Nicole’s sessions provide invaluable insight and practical knowledge. In this ever-evolving digital landscape, Nicole’s AI training is a definite game-changer. I can't recommend her services highly enough.”
“Nicole is an incredible thought leader and advanced AI guide who curated practical, advanced best practices to transform our go to market activities at a high-performing B2B SaaS organization. She is generous, astute, and clear in her coaching and helps teams thrive in applying AI to strategy and execution. Her passion for learning and testing is infectious and she makes skill acquisition accessible and inspiring. I follow her work closely and recommend her to anyone ready to get serious about applying groundbreaking AI practices to their workflows. Thank you for all you’ve given our team, Nicole! You surpassed all we hoped to learn and more! ”
“Nicole is a dynamic, insightful, collaborative and strategic CMO and business executive. And I would highly recommend her to lead any high growth B2B SaaS company’s marketing organization. That being said, most recently my marketing team engaged Nicole to lead a generative AI training and best practices course to help us accelerate our learning and adoption of these new and powerful tools. Her training was on-point, and “real-time” in that she even incorporated new learnings that came out that morning into our training seminar. Nicole has deep knowledge of the generative AI history (1.5 years of it), evolution and tools available for marketers to learn and leverage. Her training was not just informative, but mind-opening and blowing as we started to really understand how these tools could change our growth, efficiency and productivity trajectory without losing the human element that marketing still requires. For any marketing leader or team who are looking to accelerate your AI learning curve for marketing, you NEED to call and engage with Nicole!”
“In an era where technology and AI are evolving at an unprecedented rate, it's paramount for our marketing teams to stay ahead of the curve. This is where Nicole Leffer truly shines.
I recently had the pleasure of hiring Nicole to train my team on leveraging generative AI, focusing on ChatGPT. Her mastery of the subject and her ability to translate complex ideas into practical strategies have empowered our team to adopt this technology effectively. The impact? Increased productivity and substantial time savings within just three days of the training.
Her sessions are about understanding the technology and creating a mindset shift towards embracing it. She has a unique knack for inspiring teams to see AI not as a threat but as an ally that enhances their capabilities.
Nicole Leffer is a must-have asset for any marketing leader looking to future-proof their teams. Keep your team from getting behind in this AI revolution. Hire Nicole, and witness the transformation firsthand.”
“Nicole is very current on what's happening daily in AI for marketing. She knows how to use the tools and is generous in sharing her experience and expertise. She put together a smashing training session for my team, tailored with our content and use cases, and we all left the session armed with new resources, tips and tactics to implement more AI into our toolbox immediately.”
“We hired Nicole to do an in-depth briefing on AI for our entire marketing team and then to do a 3-month one-on-one advisory contract with our lead social media and content person. It was a fantastic engagement and I would 100% hire her again. The content she gave was tailored to our team and their experience with AI. She gave practical recommendations for how to get started for the beginners and advanced tips for the most AI-savvy folks. There was no fluff and no generalities. Her incredible command of how to use AI in marketing to increase the speed and quality of content generation was down-to-earth, actionable and specific. Highly, highly recommend her service to any marketing leader.”
“I love learning, so of course I have been spending more time trying out new AI tools and their impact on Marketing. Last week, I had the privilege of working with the amazing Nicole Leffer, who generously shared her extensive knowledge and experience with me. Together, we tackled my actual use-cases, from optimizing ad copy to improving blog posts and more.
If you want to get up to speed quickly and unlock the potential of AI tools for your marketing efforts, I highly recommend reaching out to Nicole for personalized training for your team.
Thank you, Nicole, for your invaluable guidance!”
