AI Marketing Resources, Education & Tools
Online Course
- Foundations of Generative AI for B2B Marketing
- VIEW FULL COURSE SYLLABUS
- Sample Video Lesson: Using Delimiters in Your AI Prompts
AI Resources & Tools Nicole Has Created:
- On-Demand Webinar: What Every Marketing Leader Needs to Know About How AI is Evolving in 2025: Reasoning Models, Deep Research, AI Agents, and Automated AI Workflows
- On-Demand Webinar: What Marketing Leaders Need To Understand About How AI Is Evolving: Multimodal AI, GPTs, & AI Automation (2024 Webinar)
- GPTs For ChatGPT
- Marketers may also be interested in Nicole’s marketing use case menu for her AI Marketing Team Jumpstart Training – while not created as a resource, it’s a great list of high value AI use cases for marketing teams.
Follow Nicole on Social Media (she posts a ton of educational AI content):
If you haven’t been following Nicole and would like to learn from her, there is a ton of great teaching packed into her posts. It is highly recommended to spend some time reading through past content, watching videos, etc., to immediately improve your AI knowledge and skills.
Recommended Tool & Community Links (third party/not Nicole’s pages or content):
- ChatGPT (the real one – I recommend paid accounts, either Plus, Team, Pro, or Enterprise depending on your needs)
- OpenAI API (set up an account here if you’d like to set up your own custom AI automation with GPT-4o and other OpenAI features using tools like Zapier)
- Zapier (use for building AI automation leveraging the OpenAI API, or to build AI actions in ChatGPT that allow you to connect your ChatGPT outputs to other tools)
Articles & Notable Podcast Appearances:
*Note: Due to how fast AI evolves, usually only recently recorded notable podcast episodes that are highly relevant to marketing and revenue leaders will appear on this list.
- PODCAST: 6Sense Revenue Makers – You’re leaving money on the table if you’re not adopting AI
- AI in marketing examples: How CMOs are leading teams into a new frontier – Sprout Social blog post
- AI Marketing: How to Achieve Authentic Thought Leadership in Your Generative AI Content – Guest blog post on Renegade.com