AI Marketing Resources, Education & Tools
Online Course
- Foundations of Generative AI for B2B Marketing
- VIEW FULL COURSE SYLLABUS
- Sample Video Lesson: Using Delimiters in Your AI Prompts
AI Resources & Tools Nicole Has Created:
- On-Demand Webinar: What Marketing Leaders Need To Understand About How AI Is Evolving: Multimodal AI, GPTs, & AI Automation
- Navigating the AI Maze: A Guide for Marketing Leaders on AI Adoption & Team Readiness
- GPTs For ChatGPT
- Beginner’s Guide to Getting Started with ChatGPT
- Spot the Bot: Signs That Writing May Be AI-Generated
- Marketers may also be interested in Nicole’s marketing use case menu for her AI Marketing Team Jumpstart Training – while not created as a resource, it’s a great list of high value AI use cases for marketing teams.
Follow Nicole on Social Media (she posts a ton of educational AI content):
If you haven’t been following Nicole and would like to learn from her, there is a ton of great teaching packed into her posts on both platforms. It is highly recommended to spend some time reading through past content, watching videos, etc., to immediately improve your AI knowledge and skills.
Recommended Tool & Community Links (third party/not Nicole’s pages or content):
Disclosure: Some of the links in this section are affiliate links. This means if you click on the link and purchase the item, Nicole will receive an affiliate commission at no extra cost to you. All opinions and recommendations remain Nicole’s own and she would recommend these companies regardless of an affiliate relationship.
- The AI Exchange Membership (I recommended this for high intermediate to advanced AI users who are ready to take their AI usage to the next level. This group is not marketing specific, but it’s an amazing community of early adopting AI users supporting each other and learning together)
- ElevenLabs (a very high-quality AI voiceover tool)
- Descript (AI-powered video and podcast editing tool; also allows you to do things like find and make great clips for social media)
- Anyword (tool I recommend for predictive marketing performance scores feature)
- ChatGPT (the real one – I recommend paid accounts, either Plus, Team, or Enterprise depending on your needs)
- OpenAI API (set up an account here if you’d like to set up your own custom AI automation with GPT-4 and other OpenAI features using tools like Zapier)
- Zapier (use for building AI automation leveraging the OpenAI API, or to build AI actions in ChatGPT that allow you to connect your ChatGPT outputs to other tools)
Articles & Most Notable Recent Podcast Appearances:
*Note: Due to how fast AI evolves, usually only recently recorded notable podcast episodes that are highly relevant to marketing and revenue leaders will appear on this list.
- PODCAST: 6Sense Revenue Makers – You’re leaving money on the table if you’re not adopting AI
- AI in marketing examples: How CMOs are leading teams into a new frontier – Sprout Social blog post
- AI Marketing: How to Achieve Authentic Thought Leadership in Your Generative AI Content – Guest blog post on Renegade.com